CeramTec subsidiary Emil Müller GmbH unveils new brand identity

Emil Müller GmbH, a wholly owned subsidiary of CeramTec GmbH, is now presenting itself with a new brand identity: EMG - The Saltcore Experts. With this repositioning, EMG emphasises its role as a leading international specialist for salt cores and sends a strong signal for innovation, global presence and an independent brand identity within the CeramTec Group.

Global expertise for a wide range of industries

For over 40 years, EMG has stood for the highest level of expertise in the production of salt cores. With production facilities in Germany, Poland, Brazil, Mexico and India, EMG manufactures over 20 million salt cores for complex, customised applications every year. The new brand identity sharpens the focus: in addition to the automotive industry, EMG now also develops and produces solutions for the sanitary and mechanical engineering sectors.

Standardised appearance, clear message

The relaunch includes a new corporate design, a modern logo and a revised website. This gives EMG a uniform global presence, creating recognisability, trust and customer proximity. "With EMG - The Saltcore Experts, we are giving the long-standing expertise of Emil Müller GmbH a clear face. The brand has an independent international presence and is expanding its product portfolio in order to respond even better to the needs of our customers", explains Chris Suff, Managing Director of Emil Müller GmbH.

First appearance at Euroguss Mexico 2025

Customers and partners can experience the new brand identity for the first time at Euroguss Mexico 2025 from 15 to 17 October, stand EG22. EMG will also be represented at Euroguss 2026 in Nuremberg.